Resources / field notes
Useful thinking for the business web.
Playbooks, research and product notes for people who need to understand what companies are, use and do online.
From the index
Latest resources
research methods · 12 min read
A Cleaner Way to Research Businesses
Manual research across scattered UK business registers and websites consumes hours and causes costly transcription errors. A structured business intelligence platform connects legal corporate identities with live digital signals like hiring trends and tech stacks. This approach saves analysts 8 hours weekly by centralizing data into one efficient workflow.
September 15, 2026
research methods · 12 min read
Which Technographic Vendors Actually Cover UK SMEs?
Global technographic data vendors often miss UK SMEs because they crawl only the top million global sites. Our audit of five providers shows that local market depth, 30 to 60 day refresh cycles, and verified script execution matter more than total domain counts. Use these benchmarks to select a vendor that fits your budget and sales needs.
September 14, 2026
lead generation · 11 min read
Blend hiring activity and technology stack signals to qualify UK leads
Sales teams reduce sales cycles by 27% and increase conversion rates by 34% by combining hiring signals with website technology choices. This approach identifies UK prospects with active purchase intent by monitoring job postings and software stacks. Revenue teams move past static data to target companies with confirmed operational growth.
September 11, 2026
Want your use case covered?
Tell us what you are trying to discover and we’ll point you in the right direction.